The cement factory of Kirchdorf is today depicted as a technical mountain, situated in the Kremstal, Upper Austria. For a long time the economic success was accompanied by heavy environmental pollution. Recent efforts have successfully minimized this contamination. As a result the company aims on communicating this pioneer work adequately.
The aim of this project is to add a figurative landmark to an existing textual layer. We therefor see the core element of artistic dispute beyond a sheer esthetic intervention, but in visualizing this enormous investment in environmental conservation.
This artistic intervention is based on the 125 years celebrations in August 2013 and the completion of the DeCONOX complex, which sets new global benchmarks in flue-gas treatment.
This work targets to evaluate the position of the cement factory towards both environment and the public. The investments into ecological safety are communicated emblematically. A second major aspect is the view and understanding of the inside of the factory, the visibility of the process.
Industrial waste heat as well as unused architectural elements will demonstratively be used for horticultural interventions. Trees planted in exposed positions work as landmarks and indicate the cleanliness in a very spectacular way. The guided tour through the factory will be enriched with the experience of a botanical garden. The revitalized orchard together with the use of Mediterranean plants adds to the creation of a new layer of perception of the factory.